
In the year 2020 Alejandro Couce decided to create the best Malbec for the world and founded Couce Vineyards.
After visiting 64 countries, living in 9 and speaking 7 languages, our profession and personal life put us in the position of experiencing the best wines, celebrating memorable moments around the world.
We quickly knew which wine is the best for those moments and we set out to bring the wine to its maximum expression of quality.
We wanted to reflect it in a special flavor, the flavor of satisfaction for the achievements of personal and professional life. This is how Alegra was born, a combination of cultures, identities, aromas, flavors, passion and emotion, of the conservatives and those who explore new adventures. Alegra -in Spanish- means something that makes you feel cheerful, happy, content, enchanted, pleased, without a doubt, everything that these wines seek to provoke.